Bel Ren Couture Prom, Bridal, Custom Designs and Alterations is located in Grand Rapids, Michigan. We provide a unique experience to design the perfect item for your special occasions.  We’re an all inclusive brand that believes in giving you the VIP treatment.  Shop our Jae Michelle Collection or book an appointment us.   


Jae Michelle, Designer, Founder & CEO

Hey, I’m Jerusha “Jae Michelle" White, Designer and CEO of Bel Ren. My mother taught me how to sew at a young age and that’s where I found my love and passion for designing clothes.

You only get one life! I’m choosing to live mine doing what I love and living in my purpose.  I’m hoping that I inspire others to live purposefully, too.


Schedule your consult today!