Bel Ren Couture is a luxury Prom and Bridal Lounge located in Grand Rapids, Michigan. Our foundation is built on providing a unique experience for clients to design the perfect gown for their special occasions.  We’re an all inclusive brand that believes in treating each client like the individual you are.  Shop our designer collections or meet with fashion designer Jae Michelle to design the custom wedding dress or custom prom dress you’ve always wanted.   


Jae Michelle, Designer, Founder & CEO

Jerusha “Jae Michelle" White is the designer and CEO of Bel Ren. She developed a love for sewing and fashion from her mother during their many sewing lessons and shopping trips together.

Jae immediately took to sewing and it became one of her favorite pastimes.  Her first big sewing project to redecorate her childhood bedroom is where her true love for sewing evolved.  At some point shopping became disappointing and she couldn’t recreate the looks she envisioned.  So… she began altering and making the clothes from her imagination.

Jae studied at both Grand Rapids Community College and Davenport University.  She also got married and become the mother of three amazing boys.  Throughout it all, sewing remained her passion and she launched Bèl Rèn Couture Clothing, LLC in 2016.

“You only get one life! I’m choosing to live mine doing what I love and living in my purpose.  I’m hoping that I can get to a place to inspire others to live purposefully, too."


Schedule your consult today!